Alaska Air Group Inc has agreed to acquire Hawaiian Airlines for $1.9 billion, which led to surprise and concern among social media contributors about the impact on customers and both companies in the long-term. In line with this, a dramatic spike in influencers conversations on “X” platform (formerly Twitter) for both airlines was recorded during the first week of December, reveals the Social Media Analytics Platform of GlobalData, a leading data and analytics company.
Smitarani Tripathy, Social Media Analyst at GlobalData, comments: “The Alaska Air acquisition of Hawaiian Airlines has elicited diverse responses from influencers on X. While some view it as a strategic move for international growth, utilizing Honolulu as a hub for Asia-West Coast US flights, others express concern about Alaska’s past acquisitions affecting Hawaiian Airlines’ identity. The unexpected nature of the deal raises skepticism, with influencers on X questioning its financial wisdom and potential negative impact on Alaska’s stock in the market.”
Below are a few popular influencer opinions captured by GlobalData’s Social Media Analytics Platform:
“Little about this deal makes sense to me. Two separate brands to keep operating? $ALK just got out of their airbus fleet too and are now going back to mixed fleet…and of course the price??Market should hate this deal (re $ALK stock)”
“Alaska Air to acquire Hawaiian Airlines for $1.9B.The move would vault Alaska into international expansion. Hawaiian flies longhaul widebodies to Japan, Korea, Australia, New Zealand Minicucci: “That’s what you get when you make these big strategic moves”
“Strategic Honolulu hub”Alaska and Hawaiian suggest making Honolulu a hub for Asia-West Coast US connections. There could indeed be a sprinkling of traffic. But anything larger indicates Hawaiian needs to restructure its Asian network and adapt to high USD environment.”
“Great analysis here from The Airline Observer on the Alaska-Hawaiian deal. Bottom line: HA’s future was murky. The last earnings reports said as much. And Alaska is seeking additional growth. I suspect it has international ambitions, but I worry about precedent re: VX acquisition”
- Paul R. La Monica, Former Digital Correspondent at CNN Business:
“The airlines named for noncontiguous states are merging. Alaska Air buying Hawaiian Holdings for $1.9 billion. Gigantic premium. $HA shareholders laughing all the way to the bank. Stock up more than 175% #premarket. But $ALK down nearly 15%.”
ENDS
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Notes to Editors
- Quotes are provided by Smitarani Tripathy, Social Media Analyst at GlobalData
- The information is based on GlobalData Social Media Analytics Platform, which tracks most relevant activity among the selected Influencers on ‘X’ platform and selected Reddit channels
- This press release was written using data and information sourced from proprietary databases, primary and secondary research, and in-house analysis conducted by GlobalData’s team of industry experts
About GlobalData Social Media Analytics Platform
GlobalData’s Social Media Analytics Platform allows businesses to understand brand sentiments, product led conversations, buzzing trends among the selected influencers on ‘X’ platform and selected Reddit channels tracked by GlobalData, using a combination of AI and human based analysis that curate content and displays only what matters to you. It helps monitor competitor strategies, predict emerging trends, monetize disruptive innovation, decode smart money, mine thought leadership, and capture digital consumers.
About GlobalData
4,000 of the world’s largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make timelier and better business decisions thanks to GlobalData’s unique data, expert analysis and innovative solutions, all in one platform. GlobalData’s mission is to help our clients decode the future to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors
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